Understanding Jowls: Causes and Treatments

Dr Darren Mckeown

Published by Dr Darren McKeown

Date posted — 21.10.24

One of the most commonly complained about features in the clinic is jowls. People, especially women, hate them – reminding them of their mother or other elderly relatives. People often think jowls are simply the result of gravity: they are not! The process that results in the formation of jowls or sagging in the lower face is much more complex than simply gravity. In this article I want to help you understand what causes sagging jowls and what the best options are to treat jowls.

 

The Anatomy of Jowls: What Are They?

Jowls refer to the sagging or drooping skin that in the lower cheek, typically along the jawline. This change in facial contour is often associated with ageing and most people will develop jowls as they get older, although some people will develop them younger and more severely than others.

You will hear that jowls are caused by ‘gravity’ or ‘loss of collagen and elastin from the skin’. These are, in my view, outdated views. The evolution of jowls starts with changes much deeper in the face – at the level of the bone. As we get older the bones of the face are gradually reabsorbed, resulting in loss of structural support for the overlying soft tissues. This allows the soft tissues – i.e. the skin and fat – to glide forward, collecting at the retaining ligament beside the chin and resulting in the fleshy pockets of tissue we associate with jowls.

 

Factors Contributing to the Formation of Jowls

There are a number of factors that contribute to how quickly people develop jowls in life, and to what extent they develop.

Understanding these factors can help in formulating the best approach to treating jowls in your particular case.

 

The basic facial shape

The basic underlying shape of your face is a strong predictor of how quickly or severely you may develop jowls as you get older. Since loss of bone is the key factor undermining the process of jowl formation, it stands to reason that people who have a more delicate bone structure will develop jowls faster and more severely than those who have a stronger natural bone structure.

If for example you have quite a petite chin naturally this can look quite delicate and feminine when you are young. However, as you age and bone is lost, it predisposes you to forming jowls earlier and more severely than someone with a stronger bone structure. If you look at actresses like Angeline Jolie, who has an especially strong chin and jaw, which can almost look masculine in youth, these women rarely have problems with jowl formation until much later in life.

 

Genetic Predisposition to Jowls

Genetics also play a role in the development of jowls, although it is most likely down to the inherited facial shape and bone structure that runs in your family. It is possible that other genetic factors – like skin elasticity – may play a part although it’s not as significant as the inherited bone structure.

 

Lifestyle Impacts on Jowl Severity

Lifestyle factors can significantly impact the severity of jowls. Rapid weight loss – especially through intense aerobic exercise like endurance running – typically burns fat from the fact, resulting in additional loss of support to the overlying skin and worsening of the jowls. Yes, I just said it – too much exercise can be a bad thing (well, as far as your face is concerned anyway).

Habits such as smoking and excessive sun exposure can accelerate skin aging, although this typically affects the surface of the skin more than the deeper jowl formation.

 

Jowls Treatment Options: Surgical and Non-Surgical

The good news is that we now have a range of both surgical and non-surgical options to treat jowls. I’m going to tell you which treatments I think are effective, and which are a waste of money and most importantly WHY.

 

Facelift Surgery: A Closer Look

Ok, you might not like to hear this, but the gold standard way of treating jowls remains the good old facelift. This doesn’t mean it’s the only way to treat jowls, there are other non-surgical options, but facelift surgery is still the best option if you want the maximum improvement possible.

The facelift operation involves opening the skin at the ears, separating the skin from the underlying tissues and then truly repositioning the tissues of the face. The good news is that facelift techniques have improved considerably over the decades and most expert facelift surgeons agree that the deep plane technique is the best way of doing this. In performing a deep plane facelift, instead of simply tightening things around the edges, the surgeon lifts the deeper tissues of the face as a separate layer, releasing the ‘retaining ligaments’ that hold the face in place, and truly repositions the tissues. By properly repositioning the tissues, you avoid placing unnecessary tension on the skin and avoid the pulled of stretched look.

 

Non-Surgical Alternatives to Treat Jowls

Ok, so facelift surgery isn’t for you. That’s ok, the good news is that there are effective alternatives. The most effective non-surgical alternative for treating jowls is filler injections. Yes, I know that conjures up images of stuffy over filled pillow faces – but please bear with me for a minute.

If you remember what we said about about loss of bone and fat being instrumental in the underlying cause of jowl formation – you can begin to understand why volume restoring injections (using dermal fillers) could be an effective strategy.

The key to treating jowls with dermal fillers however is to focus on replacing what has been lost, restoring what was there previously. Occasionally, for example if you have a receding chin it can be helpful to use the filler injections to increase the chin projection – but this needs to be done cautiously with expert precision.

The best way to illustrate this is with some before and after examples of patients who treated their jowls using dermal filler injections. All of these patients treated their jowls with fillers and I hope you agree that none of them look like they had filler. It’s all down to the correct diagnosis of the underlying problem and accurate employment of treatment strategy.

Skin-Tightening Procedures: Radiofrequency and Ultrasound Therapy

You will read a lot about skin tightening procedures using either radiofrequency or ultrasound therapy. Whilst these types of treatments do have a role in improving skin quality, which can create a more youthful look, if you go back to thinking about what we said about the underlying causes of jowls you can understand why they are not particularly effective at treating jowls.

What about thread lifts for treating jowls?

Thread lifts sound like a great option for lifting jowls. You just pop in a little stitch and it tacks everything back? Unfortunately this simply puts a bit of tension on the skin for a short period of time. Because there has been no real tissue repositioning, the lifting effect is very short lived. I’ve used threads in my own practice, because like everyone else I wanted to believe in their effectiveness, but I stopped using them over a decade ago. They simply do not work.

 

Before and After: The Importance of Realistic Expectations

The best way of assessing the outcome of any procedure is to look at before and after photos. Honest before and after photos normally show a good degree of improvement, but you will rarely see perfection! There are so many variables involved in both anatomy and healing that even with the best technique in the world, the perfect result is rarely achieved – but a good improvement is the norm.

 

Choosing the Right Treatment and Practitioner

The anti-ageing ‘business’ is both lucrative and ferocious. Everyone wants a slice of the pie and there will be no shortage of people who will sell you treatments and procedures with promises of miraculous results. The best advise is to find a doctor you think you can trust and listen to what they say. Do not shop around until you find someone who tells you what you want to hear.

 

The Consultation Process and Personalized Treatment Plans

During the consultation, your doctor should discuss your goals, concerns, and suitability for different treatment options. This should feel like an information gathering and exchange process rather than a sales pitch. Your doctor should want to really understand your medical background and what your concerns are before coming up with a bespoke plan for you.

 

Conclusion: Empowering Informed Decisions

Understanding the causes and treatments of jowls is the first step towards making an informed decision about your aesthetic journey. Knowledge is power, and it can help you navigate the complex world of aesthetic medicine with confidence.

 

Dr Darren Mckeown

Dr Darren McKeown

Our founder, Dr Darren McKeown, is renowned for his expertise and artistry with dermal fillers. As a peer-reviewed medical author, he is passionate about treatments that stand up to scientific scrutiny. Above all, Dr McKeown believes in a global approach; delivering flawless results – and rejuvenation that lasts.

Related Articles

The power of the chin! Improving a recessed chin with some filler is one of the most effective ways of reducing the appearance of jowls, without surgery. 

This is an example of one of Dr Rhona's patients who had this done recently. 

The patient was delighted with the result. What do you think? 

#fillers #chinfiller #jowls #nonsurgical
As most of you will know, I’ve been campaigning for years for regulation of aesthetic procedures in Scotland. It’s something that I feel extremely passionate about. There are too many people in this country who are harmed from cosmetic procedures and the government has chosen to look the other way. 

The government have finally agreed to bring in regulations, but in my view, they are too little too late and I’ve been writing about it in the Herald this morning (read the article at the link in my bio) and talking about it on BBC Radio Scotland's Good Morning Scotland (you can listen here and on BBC Sounds). 

The proposed regulations will make a list of procedures medic only, but they have proposed to allow beauticians to keep injecting fillers in ‘Group 2'. This is the wrong approach and is all to do with politics, rather than patient safety. Filler injections are more invasive and more high risk than most of the procedures they are making medic only and its very clear fillers belong in Group 3, medic only. 

There is a consultation on the regulations live right now and I would urge all of our patients and followers to fill it in, pointing out the discrepancy of allowing beauticians to carry on doing fillers whilst banning them from much more benign procedures like PRP. This needs to be about patient safety, not politics. 

You can fill out a response to the consultation at the link in my bio. 

Thank you! 

(To all of our international followers struggling to get their head around this, in the UK we have a situation where yone - with no training and no regulation - can set up shop offering cosmetic procedures. We are campaigning to bring Scotland in line with every other country and ban this practice!)
As the year draws to a close, I want to say a huge thank you to all of our patients who have allowed us to share their photos with you this year. 

It takes a lot of courage for our patients to share what is a very personal choice but without that generosity we would not be able to illustrate to the world just what's possible. 

So thank you to every one of you.... here's to 2025 and lots more incredible patient journeys in our new home! Happy New Year everyone ❤️
Twas the night before Christmas… when McKeown Medical was shut and the McKeowns were spending Christmas in the snow! ⛄️

What a year it’s been with the opening of our new luxury clinic on Bath Street, the launch of new services in the clinic and continuing to grow and develop our existing offering. We have so much more planned for the next twelve months that I can’t wait to tell you about, but for now it’s time for some family time. 

I hope every one of our patients and supporters has the most wonderful festive period filled with family, love and lots of food! 

Merry Christmas one and all 🎅🏻🎄
Another life changing result for one of our patients. 

This patient's main concern was the static lines etched into her skin around her mouth, so we opted for full field resurfacing. 

She is just a month out from treatment and still has a little background redness but already very happy with where things are heading. What do you think?
This is another one of our resurfacing patients a year down the line, when the skin is fully healed and the results have had a chance to mature. 

No other type of laser or resurfacing can do this - other than full ablation. The patient is loving life with her new smooth skin! 

If you are interested in this treatment, send a pic by PM and we will get back to you.
Laser season continues with a vengeance! This is one of our patients just a couple of weeks after full field resurfacing. 

She is already delighted with the improvement she has achieved, which continues to improve up until 6 months. What do you think?

Join us on Instagram to keep up with the latest results and expert insights from the clinic team.