McKeown Medical
167 Bath Street, Glasgow, G2 4SQ
Jowls are the slack, fleshy skin that develops along the lower cheek and jawline, usually with age or significant weight loss. As the tissues of the face lose collagen and elasticity, the skin hangs more heavily while the underlying facial skeleton begins to shrink. The result is a softer, less defined jawline that can leave the face looking tired or downturned even when you’re not.
At McKeown Medical in Glasgow, we treat jowls with a tailored combination of surgical and non-surgical techniques, led by Dr Darren McKeown and consultant plastic surgeon Mr Russell Bramhall. The right approach depends on the cause and severity of the jowling, and is decided at consultation.
Jowls are the slack, fleshy skin that develops along the lower cheek and jawline, usually with age or significant weight loss. As the tissues of the face lose collagen and elasticity, the skin hangs more heavily while the underlying facial skeleton begins to shrink. The result is a softer, less defined jawline that can leave the face looking tired or downturned even when you’re not.
At McKeown Medical in Glasgow, we treat jowls with a tailored combination of surgical and non-surgical techniques, led by Dr Darren McKeown and consultant plastic surgeon Mr Russell Bramhall. The right approach depends on the cause and severity of the jowling, and is decided at consultation.
Following treatment the face looks fresher - with jowls noticeably smoother.
Following treatment the face looks fresher, with jowls noticeably smoother.
Carefully placed dermal filler supports the lower face and defines the jawline.
Carefully placed dermal filler supports the lower face and defines the jawline.
Following treatment the face looks fresher - with jowls noticeably smoother.
Following treatment the face looks fresher, with jowls noticeably smoother.
Carefully placed dermal filler supports the lower face and defines the jawline.
Carefully placed dermal filler supports the lower face and defines the jawline.
For mild to moderate jowls, particularly in patients in their 30s to early 50s with good skin quality, non-surgical treatment is highly effective. Rather than tightening the skin from above, we restore the underlying volume loss that causes the jowls to form in the first place, typically by injecting dermal filler into the cheeks, chin, and along the jawline. Non-surgical jowl treatment can also be combined with skin tightening to address skin laxity alongside volume loss.
This approach lifts and re-contours the lower face from beneath, producing a significant improvement that lasts up to two years and can be maintained indefinitely with periodic top-ups. For the most comprehensive non-surgical lift, we perform our signature volumetric facelift, a structured combination of filler placement designed to address the entire ageing pattern of the lower face in one treatment plan.
For early jowling driven more by loss of tissue support than volume, regenerative options such as Profhilo Structura® can strengthen the underlying structure without adding filler.
Take a look at how this restoration was achieved.
An example of a patient before and after a deep plane face and neck lift at McKeown Medical.
An example of a patient before and after a deep plane face and neck lift at McKeown Medical.
An example of a patient before and after a deep plane face and neck lift at McKeown Medical.
An example of a patient before and after a deep plane face and neck lift at McKeown Medical.
An example of a patient before and after a deep plane face and neck lift at McKeown Medical.
An example of a patient before and after a deep plane face and neck lift at McKeown Medical.
An example of a patient before and after a deep plane face and neck lift at McKeown Medical.
An example of a patient before and after a deep plane face and neck lift at McKeown Medical.
For more severe jowls, or for patients who want the most comprehensive correction possible, the gold standard remains a surgical facelift. McKeown Medical was the first clinic in Scotland, and to date the only clinic in Scotland, to pioneer the deep plane technique. This advanced approach repositions the deeper tissues of the face rather than simply tightening the skin, which produces a result that looks natural in motion and lasts considerably longer than older facelift techniques.
For most patients, a deep plane facelift is a once-in-a-lifetime procedure. The jowls will always look better than if the procedure had not been done, even as the face continues to age naturally over time.
All facelift surgery at McKeown Medical is performed by consultant plastic surgeon Mr Russell Bramhall.
Our consultant plastic surgeon Mr Russell Bramhall (GMC 6120528, FRCS(Plast), BAAPS member) is regarded for his facelifts and blepharoplasties, and strives for an elegant, “invisible” result. Here, he discusses his approach.
An example of a patient before and after a Volumetric Facelift at McKeown Medical.
An example of a patient before and after a Volumetric Facelift at McKeown Medical.
An example of a patient before and after a full facelift and deep plane face lift at McKeown Medical.
An example of a patient before and after a full facelift and deep plane face lift at McKeown Medical.
An example of a patient before and after a Volumetric Facelift at McKeown Medical.
An example of a patient before and after a Volumetric Facelift at McKeown Medical.
An example of a patient before and after a full facelift and deep plane face lift at McKeown Medical.
An example of a patient before and after a full facelift and deep plane face lift at McKeown Medical.
Jowls don’t just change how the face looks. They change how the face reads. A heavier, less defined lower face often gets interpreted as tired, sad, or stern, even when you feel none of those things. Many of our patients tell us they came in because they no longer recognised the person looking back at them in the mirror, or because friends and colleagues kept asking if they were unwell.
Treating jowls restores definition to the jawline and lifts the lower third of the face. Done well, the result is subtle: the face simply looks rested and the jawline looks like it did ten or fifteen years ago. Friends notice that you look better without being able to identify why.
Beyond appearance, treating jowls early can also slow the trajectory of further ageing. Restoring volume to the cheeks, chin, and jawline supports the structures above and reduces the strain on the lower face, which means the result lasts longer and the underlying condition progresses more slowly.
Finding the right treatment for you is the most important factor in ensuring that you are on the correct path to achieve the results you desire. Our pre-consultation enquiry helps us to identify your needs and, ultimately, gets you on the right path to achieving your optimal results.
The jowls are one of the most commonly complains about parts of the face. For patients who do not wish to undergo surgery, fillers in the cheek, chin and jawline and offer an effective non-surgical solution. Listen to how this approach worked for Lorraine.
Hear from our patients about their experience at McKeown Medical.
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Dr Rhona was particularly kind and sensitive to my needs and her care is very patient centred.
A McKeown Medical patient October 2023
Dr Rhona was lovely and put me at ease before and during the treatment. I was well informed of my options prior to treatment taking place and aftercare was explained thoroughly too. Will definitely be revisiting soon.
A McKeown Medical patient March 2024
I am delighted with the subtle changes that have made such a difference to my face giving me so much more confidence. Dr Darren is one of the very best so I had total trust in what he was doing. Every member of staff make you feel at ease, they are all so lovely and friendly.
A McKeown Medical patient March 2024
From start to finish the team and Dr Darren were so welcoming and professional. Everything was explained clearly and the results are more than I could have hoped for.
A McKeown Medical patient April 2024
Made me feel really calm and relaxed and staff from reception and treatment room were so pleasant and very professional.
Dr Darren was amazing. Made me so comfortable and so so pleasant. Such a lovely guy! Highly recommend, absolutely delighted so far – although, as advised, a bit swollen! Thank you so much.
A McKeown Medical patient April 2024
Lovely friendly staff. Came out after treatment feeling so much better about my appearance. Dr Darren McKeown puts you at ease and gives you a wonderful boost. Thank you all.
A McKeown Medical patient March 2024
I have so much trust and faith in Dr Darren and I thank him dearly for all that he has done for me to improve my confidence.
A McKeown Medical patient September 2023
I saw Dr Rhona Cameron who I have seen before. She is very welcoming and has a lovely manner. She is easy to talk to and I am very pleased with the results.
A McKeown Medical patient November 2023
The whole experience was fabulous. My phone consultation was very knowledgeable and friendly and everyone in the office was so welcoming. I’ll definitely be back.
A McKeown Medical patient April 2024
The best place for the best advice and the best service. Friendly, knowledgeable and professional.
A McKeown Medical patient November 2023
From the moment I walked through the door I was treated so well by every member of staff, all so friendly and helpful. I received Halo and BBL I was a little nervous but Dr Rhona completely put my mind at rest.
After my treatments I was taken good care of and Dr Darren came and reassured me too which was an added bonus. I returned a few weeks later for my checkup and again was treated so well, Dr Darren remembered me which was lovely.
I am delighted with the results of my treatment I feel my skin looks so much fresher and this in turn has lifted my self esteem which had previously been at a low point. I highly recommend both these treatments and would not hesitate to return to Dr Darren’s Clinic in the future. Thank you to all again.
A McKeown Medical patient December 2023
It’s just a lovely clinic. Everyone is very professional and it feels very high end, so you know you’re in safe hands, but they’re also friendly, welcoming and warm which really matters when visiting as it helps you feel at ease & relaxed.
For non-surgical jowl treatment with filler, topical numbing cream is applied to the area before treatment and most patients find the procedure very tolerable. Surgical facelift procedures at McKeown Medical are performed under local anaesthetic or deep sedation. The choice is tailored to patient preference and discussed in detail at consultation.
Non-surgical jowl treatment typically involves minimal downtime. Some patients experience mild swelling or bruising at the injection sites, which usually settles within a few days. Most return to normal activities the same day. Surgical facelift recovery is longer. Bruising and swelling peak around two to three days after surgery, and most patients feel comfortable returning to work after around two weeks.
With non-surgical jowl treatment, an immediate improvement is visible at the end of the appointment, with the final result settling over two to four weeks once any swelling resolves. Surgical facelift results are visible immediately after the bandages are removed, but the final, settled result develops over several months. If you’re planning a facelift around a milestone event, we recommend booking the procedure four to six months ahead.
No. Both non-surgical filler treatment and surgical facelift, when performed correctly, preserve your natural expression entirely. The unnatural, “frozen” or “pulled” appearance some patients worry about is the result of poor technique, not the procedure itself. Our approach focuses on restoring volume and repositioning deeper tissue, neither of which restricts how your face moves or how you express yourself.
Jowls treatment is delivered at McKeown Medical, 167 Bath Street, Glasgow, G2 4SQ. To find out if treatment is right for you, book a consultation today.
Dr Darren McKeown (GMC 6128508) is renowned for his expertise and artistry with dermal fillers. As a Full Member of the British College of Aesthetic Medicine (BCAM), the UK’s leading professional body for aesthetic medicine doctors, and a peer-reviewed medical author, he is passionate about treatments that stand up to scientific scrutiny. Above all, he genuinely cares about helping each patient feel their most confident, natural self.
Dr Rhona Cameron (GMC 6103281), Medical Director of Women’s Health at McKeown Medical and a University of Glasgow-trained GP, is a skilled injector extensively trained in Dr McKeown’s signature intuitive technique. Her treatments blend advanced facial optimisation with powerful, energy-based devices, such as lasers, BBL, and radio frequency, energising the appearance and enhancing skin health.
Mr Russell Bramhall (GMC 6120528), MB ChB and FRCS(Plast), is a Specialist Registered Consultant Plastic Surgeon and BAAPS member. Trained in Harley Street alongside leading names in aesthetics, Russell is an indispensable part of our multidisciplinary team, enabling patients to seamlessly transition from minimally invasive procedures to surgical rejuvenation.
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Dr Darren McKeown (GMC 6128508) is renowned for his expertise and artistry with dermal fillers. As a Full Member of the British College of Aesthetic Medicine (BCAM), the UK’s leading professional body for aesthetic medicine doctors, and a peer-reviewed medical author, he is passionate about treatments that stand up to scientific scrutiny. Above all, he genuinely cares about helping each patient feel their most confident, natural self.
Dr Rhona Cameron (GMC 6103281), Medical Director of Women’s Health at McKeown Medical and a University of Glasgow-trained GP, is a skilled injector extensively trained in Dr McKeown’s signature intuitive technique. Her treatments blend advanced facial optimisation with powerful, energy-based devices, such as lasers, BBL, and radio frequency, energising the appearance and enhancing skin health.
Mr Russell Bramhall (GMC 6120528), MB ChB and FRCS(Plast), is a Specialist Registered Consultant Plastic Surgeon and BAAPS member. Trained in Harley Street alongside leading names in aesthetics, Russell is an indispensable part of our multidisciplinary team, enabling patients to seamlessly transition from minimally invasive procedures to surgical rejuvenation.
Jowls are a common concern. While often blamed on gravity, lower face sagging results from aging changes in skin and...
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Jowls are a common concern. While often blamed on gravity, lower face sagging results from aging changes in skin and...
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